Hear what Shell oil company’s supplier diversity team said about the MVP workshop!
Instagram video reviews
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Val Hoeppner
CEO @ Val Hoeppner Media Training & Consulting
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Chef Rey
Executive Chef @ Houston Rockets
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Jasmine McKnight
Marketing Specialist @ Inspire Texas
Region 4
The Gulf Coast Teacher Job Fair is an event co-hosted by Region 4 Education Service Center and The Gulf Coast Association of School Personnel Administrators. As a Marketing Specialist for Region 4, my primary responsibility is to increase awareness and attendance at this annual event. I attended the job fair as a spectator to complete my marketing research and was instantly captivated by the excitement and energy in the arena. It wasn’t like any other job fair. I knew immediately that future attendees really needed to see and feel this energy for themselves. Traditional advertising like print ads and banner ads just was not enough. Video marketing was the only solution. So I found Twice Media Productions (through Instagram) and hired them to help me bring this experience to life. This was a “you have to see it to believe it” type of tactic…and it worked! Twice Media provided event photography as well as produced a 90 second video that we have used to market this job fair for the last two years. Our registration has increased by 22% and we have since had to add a second day to the event to accommodate the growing number of attendees. We will be using Twice Media again this year to capture a new angle of the job fair for us and look forward to continued success and increase in registrations.
Jasmine Camble - Region 4 Education Center Marketing Specialist
Houston Area Urban League
In today’s digital age, it’s important for nonprofits to use unconventional methods for collecting donations. The Houston Area Urban League has had several videos produced in the past, but we never had a video marketing campaign created solely to solicit donations. After running the campaign, we saw a 40% increase in our online fundraising for 2015. Twice Media helped us create a strategy, produced the videos, and helped us track the results of the campaign. Twice Media will always be our first choice for video marketing.
Phillip Yates - Digital Strategist, Houston Area Urban League
In the News:
Twice Media Productions helps Region 4 ACP become 'Inspire Texas'
Houston, Texas | April 20, 2015 — Region 4 Alternative Certification Program announces today that its new name and direction for the company is Inspire Texas. Twice Media Productions teamed with Region 4 to create a visual content marketing campaign for the launch, including videos and images that communicate the company’s branding initiative.
The unveiling also includes a new logo, website and other related media. Although the company’s core mission remains the same, according to their website, the new brand signifies updated messaging that focuses on “inspiring future teachers, future administration and future world-changers (students)” through their efforts to improve education in Texas.
“We are excited to unveil our new name and refreshed look. As a premier educator certification program in Texas since 1990, we are proud to offer the most innovative and comprehensive alternative certification program for educators who believe in making a significant difference in the lives of students.”
— Rene Ruiz, Ed.D., director, Inspire Texas
The video campaign, started in October 2013, includes 10 videos that show various aspects of the rebranding initiative.
“From a marketing perspective, creating video content to connect with customers has proven to be highly effective. [TMP] will always be our first point of contact whenever we need to make an intangible service feel tangible to our customers. We now relate to current and potential customers in ways that traditional advertising simply could not do alone.”
— Jasmine McKnight, marketing specialist, Inspire Texas
The entire video gallery, which includes testimonial videos, a behind the scenes video, and a logo reveal video, can be viewed above and by visiting the new Inspire Texas website at inspiretexas.net.
Contact: Tiffany L. Williams, Twice Media Productions, LLC
Phone: (832) 390-0559
Email: info@twicemediaproductions.com
Website: www.twicemediaproductions.com
Twice Media Productions, LLC is a rapidly growing video and mobile marketing company based in Houston, Texas. Our specialties are in-house training videos, Web promotional videos and event video coverage for corporations, nonprofits and small businesses. We also offer mobile media training, in which we teach companies how to run their businesses more efficiently and to shoot and edit videos on mobile devices.