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If you’re having trouble with your video or mobile marketing strategy, the person to call is Tiffany L. Williams, brand manager and lead trainer for Twice Media Productions, LLC, her full-service video and mobile marketing company.

Williams, who opened the business in August 2012, determined that she needed to differentiate hers from other video marketing companies since many corporations, her target market, had relationships with more established firms. She decided to host workshops that teach companies, large and small, how to shoot their own videos with their mobile devices.

She pitched the idea to Shell Oil Company’s supplier diversity team and, within a few months, was given the opportunity to host a workshop for the team.

“We look for suppliers who can step outside the box and be solution-based,” said Donovan Casanave, Shell’s support services manager, supplier diversity, diversity outreach. “Tiffany brought that direct action to us, and we’ve been benefiting ever since.”

In the eight-hour workshop, participants learn to shoot and edit mobile videos and photos, and how doing so can enhance their online visual marketing strategy.

“It’s very, very interactive,” Casanave said. “I was waiting on the edge of my seat for a chance to [shoot a video] myself. When we got a chance to actually play and start recording, and look at all the different gadgets and buttons . . . it was profound.”

Asked if she is afraid that teaching people how to shoot videos will affect her company’s business, Williams said, “In order to stay viable online, businesses must continuously post content, and it helps if that content is visual.

“At Twice Media, we understand there will be instances where people don’t need to hire a full-service video marketing company. We trust that if we give them the tools they need to grow their business, when they’re in a position to hire a full-service company, they’ll call us.”

Williams will share information about her popular MVP (Mobile Video and Photo) Workshop for the Houston Minority Supplier Development Council on May 6 at 1 p.m. in an online webinar. Click here to register: http://bit.ly/1F5QyrY.

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