Email campaigns are a powerful way to engage users already in your ecosystem. Whether you produce a weekly newsletter or segmented campaigns, having a place in users’ inboxes keeps you top of mind and gives you an opportunity to nudge them toward conversion. With the growth of video in recent years, making sure that it’s part of your email campaigns is more important than ever. Here are reasons why:
- Thought Leadership — If you provide video, users are 600 percent more likely to consume it than if you send the same message in print and direct mail combined. Deliver strong, well-produced videos regularly to customers who find the content helpful, and your brand will be perceived as the most knowledgeable and a leader. Video offers strong branding opportunities for engaged customers.
- Trust Building — Videos in email help to persuade percent of people to purchase a product because they have a more positive perception of the sending company and believe it to be more trustworthy. Building trust among customers will persuade them to make their initial purchase, return for more and spread word about your brand.
- Improved Click-Through Rates (CTR) — Inducing a user via email to take action can be difficult. Studies show that including video in email can improve your CTR by as much as 300 percent. It can also reduce your unsubscribe rate by 75 percent. These data point to users being engaged and more willing to act after viewing a video.
- Showcasing Your Brand — Emailed testimonials are a strong way to convert a customer to make a purchase. Ninety percent of customers rely on product reviews and testimonials when deciding on a purchase. Video is a great way to deliver testimonials because 65 percent of people are thought to be visual learners. Recall after seeing a video is much stronger than after reading text.
If you aren’t using email in marketing efforts, consider signing up for Constant Contact. This email marketing platform is simple to launch and easily uploads your email lists. A Twice Media team member can get you started today.