Microsoft’s LinkedIn isn’t known for being on the forefront of social-media technology, but when it finally catches up with a trend, it does well. To keep pace with social networking sites such as Snapchat, Facebook and Instagram, LinkedIn has introduced LinkedIn Video.
The career networking site began testing its video platform in July and slowly rolled it out fully in August. Users can upload native video to the site via LinkedIn’s iOS or Android mobile app.
LinkedIn users have been able to upload links to videos hosted on other sites such as YouTube or Vimeo for some time, but the ability to upload native video allows access to certain types of data. Users can see audience insights such as top companies, titles and locations of viewers, and how many views, likes and comments videos receive.
Here are three ways to use LinkedIn Video to engage a new audience, start conversations and share ideas:
Tell us what’s in the works
Initiating a few cool projects? Don’t keep that a secret. Show us. Taking us behind the scenes at your company could help you recruit a new talent pool, spark the interest of a new type of client and keep existing employees and clients engaged.
In this video, Antonio Brown takes us behind the scenes of his brand launch at Bloomingdale’s. You get a front-row, all-access look at the event, and his business gains more eyes.
Share your expertise
Want to become a thought leader? This is the perfect tool for you. Seventy-eight percent of business executives watch work-related videos at least once a week. If you can share new ideas, your audience is more likely to remember you and look to you as a resource.
Kimberly Haught, senior recruiter at CSG International, offers tips on navigating conversations about salary expectations. She provides valuable knowledge about what to expect during the hiring process and is someone who can answer questions about job-hunting.
Create a series
Consistently upload themed videos focusing on a particular industry, topic or business solution. Produce content that will keep people in your industry coming back for more.
Below we see Aaron Hennig, a sales and growth coach, participating in a popular LinkedIn Video series called #Plus5. Participants commit to five videos on a specific topic. If you aren’t sure where to start with a video series, consider joining a video challenge like this one or start your own challenge.
OK! It’s your turn. Open the LinkedIn mobile app, select “share” and tap the video icon. You can upload a video from your camera roll or record a new one on the spot. If you’re looking for tips on how to make the most of your mobile video, read our “Top DIY Mobile Video Tips” blog post.
Remember, the LinkedIn audience is there specifically for business. You can produce authentic content but must find a way to connect it to your business. How do you plan on incorporating LinkedIn video into your digital strategy? Let us know!