Overwhelmed by all of the available social media platforms? Can’t keep up? If so, you’re not alone. Studies show that many Americans feel that social media is great but can pose a challenge in staying on top of updates and engagement with all the current popular platforms. But guess what? There’s an app for that!


One of the most popular social-media management tools is Buffer,a software application used to update and share content more consistently on Twitter, Facebook, Google+, LinkedIn and other sites. Use this app to automate scheduling your posts and updates, and even build a backlog of content ready to send on your behalf. Buffer also offers tracking and analytics to assess campaign effectiveness. It works seamlessly on desktops and mobile devices, and has user-friendly prompts and guides. Buffer offers downloadable Chrome, Firefox and Safari browser extensions for desktops to permit easy sharing of images, links and files directly from websites and some social media platforms. iPhone and Android compatible. To download, visit bufferapp.com


Another popular automation app is Hootsuite, which has a dashboard to schedule your updates, track metrics and more. Hootsuite also offers “the ability to add streams within the user’s dashboard for each social network and chosen keywords, making it a more complete social media management tool,” in the words of social media consultant Andrew Hutchinson on socialmediatoday.com. Hootsuite, Hootsuite Pro for small and medium businesses and agencies, and Hootsuite Enterprise for large businesses have received rave reviews for user-friendly formats and functionality for personal and commercial use. Hootsuite, too, offers downloadable Chrome, Firefox and Safari browser extensions for desktops to permit easy sharing of images, links and files across devices and multiple platforms. iPhone and Android compatible. Visit hootsuite.com to try or download free on Google Play.


Crowdfire (formerly JustUnfollow) is another option for social media platform management and boasts its ability to “increase brand visibility by gaining more followers” and engagement with relevant audiences. Initially created to help Twitter users track followers and unfollowers, this free application evolved into a platform to track fans on Instagram, create whitelists and blacklists, and send auto-generated messages to followers. Crowdfire distinguishes itself as “the best tool for social analytics and social publishing.” iPhone and Android compatible. Visit www.crowdfireapp.com for more information.


Which of these is best for you? Each has unique features and advantages, so test them to examine the best match for your needs and determine the desired level of functionality. As a business owner, it’s advantageous to automate your digital presence to optimize time and efficiency.

Contact Tiffany Williams at Twice Media Productions today for a consultation or enroll in a TMP Social Media workshop to learn more.