In early 2015, Twitter acquired Periscope before the streaming app went live. Periscope offered a new way to share live video with an audience and to engage with brands or influencers. Use these tips to take advantage of this free service.

INTENSIFY BUZZ

When Nissan launched its newest model, the customary unveiling was at a New York auto show, but the automaker also let its Twitter followers participate in the live event via Periscope. Nissan was able to gauge immediate reaction and build significant buzz before its product was even available.

ENGAGE VIEWERS (HIRE INFLUENCERS)

People are inherently interested in influencers and celebrities. With both, Periscope allows your brand to capture and retain audience attention instantly. It also sparks urgency for viewers because they may miss the live stream, so they are more likely to stay engaged at that moment.

GET PERSONAL (SHOW BEHIND THE SCENES)

If you want to engage with an audience on a more personal level, Periscope allows them to message the person who is live streaming. They can ask questions and receive answers in real time. You may want to let your audience glimpse your office or a normal workday scene. This extends your brand’s reach and allows you to connect with customers on a deeper level than simply tweeting.

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