A picture is worth a thousand words!
Creating stunning visual media is the best and most effective way to engage your target audience. According to recent studies, “60 percent of marketers are using video in email marketing, up from 52 percent.” A clever mix of video, images and infographics will keep your audience visually stimulated by your content and drive traffic to your website, email and social media platforms.
Behind-the-scenes depictions, client testimonials, virtual tours and blogs are great starting points to engage with video. Behind-the-scenes videos are effective ways to give current clients and prospects a glimpse into the daily activities of your business.
Client testimonials add a level of credence and build your reputation as a trusted source in your respective industry.
Virtual tours are used most often by real estate and design professionals to showcase a project, but you can use this tool to give your consumers an “inside look” into your place of business.
Video blogs such as TMP’s TwiceTips series are a fantastic way to establish yourself as an expert and a knowledge source for your clients.
Original images are the new stock photos! Stock photography is perfect when no other image is available, but its use has been so overdone that consumers are over it. Take time to capture original images that will help you carve a unique niche in the marketplace.
Infographics are images + text that convey a message. They are used to summarize data and stats, illustrate a profound quotation, detail directives and more. Infographics are a great way to condense a massive amount of copy into a more digestible format. If you don’t have time or resources to create one, several online tools such as Visualize, Piktochart and shareasimage.com are free and user-friendly.
As always, Twice Media Productions is here to assist with video projects, photography and consulting about infographics. Questions? Email us at Twice Media Productions today.