Instagram Video Reviews
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CEO @ Val Hoeppner Media Training & Consulting
Executive Chef @ Houston Rockets
Marketing Specialist @ Inspire Texas
The Gulf Coast Teacher Job Fair is an event co-hosted by Region 4 Education Service Center and The Gulf Coast Association of School Personnel Administrators. As a Marketing Specialist for Region 4, my primary responsibility is to increase awareness and attendance at this annual event. I attended the job fair as a spectator to complete my marketing research and was instantly captivated by the excitement and energy in the arena. It wasn’t like any other job fair. I knew immediately that future attendees really needed to see and feel this energy for themselves. Traditional advertising like print ads and banner ads just was not enough. Video marketing was the only solution. So I found Twice Media Productions (through Instagram) and hired them to help me bring this experience to life. This was a “you have to see it to believe it” type of tactic…and it worked! Twice Media provided event photography as well as produced a 90 second video that we have used to market this job fair for the last two years. Our registration has increased by 22% and we have since had to add a second day to the event to accommodate the growing number of attendees. We will be using Twice Media again this year to capture a new angle of the job fair for us and look forward to continued success and increase in registrations.
Jasmine Camble, Region 4 Education Center Marketing Specialist
In today’s digital age, it’s important for nonprofits to use unconventional methods for collecting donations. The Houston Area Urban League has had several videos produced in the past, but we never had a video marketing campaign created solely to solicit donations. After running the campaign, we saw a 40% increase in our online fundraising for 2015. Twice Media helped us create a strategy, produced the videos, and helped us track the results of the campaign. Twice Media will always be our first choice for video marketing.
Phillip Yates, Digital Strategist, Houston Area Urban League