Tiffany Williams returns this week to cover the power of video in email marketing, specifically how visual content plus video or images is the best way to engage your audience.

Pairing email marketing with video is the perfect marketing mix to drive traffic to your website as well as compel your audience to return for more content. Here are some great stats that will motivate you to use video in your marketing strategy:

Open Rates Increase. Studies show that using the word “video” in your email campaign’s subject line will result in higher open rates. A subscriber is 20 percent more likely to open your email when indicating that a video will be featured.

Click-Thru Rates Skyrocket. According to Forrester Research, click-thru rates improve by 200 percent by embedded video into your email marketing. A click-thru rate is simply defined as the number of users that click on a specific link out of the total users that view a page or email.

Engagement and Reach Multiplies. “A minute of video is worth 1.8 million words,” according to Dr. James McQuivey of Forrester Research. Beyond video as a powerful communication tool, embedded video on email and social media platforms help you can reach a broader audience. In fact – in terms of reach online video is the new equivalent to broadcast advertising  on television, radio, billboards, according to Forbes.

Multiplatform Engagement is Achieved. Video can be viewed and easily shared on multiple devices. Using an email service can provide a user-friendly template that maximizes the compatibility of video across all platforms.

Integrating video with your current marketing tactics has been proven to engage and keep
audiences coming back for more. Feel free to email Tiffany at Twice Media Productions with
any questions and book your shoot today!

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