Twitter Expert Shares Her Top Tactics

Q) What services do you offer, how long have you been in business and why did you decide to focus on Twitter?

A) I’m a business coach and consultant helping people navigate social media and use it to market their businesses more smartly.

I became an entrepreneur in 1996 when I launched a web design business. I was among the first people in Houston to do this. At the same time, I started an online community called GoGirlsMusic to promote, support and empower female musicians.

I now focus on coaching and consulting with people in business and on teaching online courses that focus primarily on Twitter marketing. Brands hire me to run Twitter chats and to help launch podcasts. My motto in business has always been “Work Smarter, Not Harder.” My goal is to help businesses rise to the top.

What are three quick “Twitter Tactics” that marketers can use to maximize their Twitter accounts?

  1. Audit your Twitter profile at least quarterly. It’s important to have a professional headshot, a great header image atop your page and a compelling bio.

  2. Be consistent. Tweeting every day separates you from the pack. Engage with your community. This will increase your visibility dramatically.

  3. Participate in Twitter chats, regular gatherings in which your participation revolves around a specific hashtag. It’s the best way to expand your network and connect with like-minded people. It’s where you’ll find your tribe and topics that resonate with you.

Madalyn Sklyer

How did you develop your Twitter strategy?

My Twitter strategy is simple: Participate. Be active. Show up. Listen. Tweet. Engage. Then engage some more. I developed this strategy by doing. I get out there and experiment to see what works. This does.

How often should one post to Twitter? What automation tools do you recommend?

Tweet at least five times a day and increase from there. As a power user, I tweet from 50 to 100 times daily. That works for me. Find what works for you by experimenting.

Automation tools can help you create a larger-than-life presence and allow you to be seen consistently. I recommend using Hootsuite or Buffer, both great tools. Try them and see which you like best.

How important is it to incorporate visual images such as photos, videos or infographics into Twitter posts?

It is extremely important. As they say, a picture is worth a thousand words. Tweets with images earn 150 percent more retweets than those without. Infographics are “liked” and shared on social media three times more often than any other type of content.


Photo Credit: HubSpot


How effective are hashtags? Is there a magic number?

Hashtags are a great way to stand out and connect. Tweets with hashtags have two times more chance to generate engagement. You have a 55 percent higher chance to receive a retweet if you use one or two hashtags, the magic number.

How did you devise your #TwitterSmarter and #SocialROI weekly chats? Have they affected your Twitter growth? Would you recommend that others start a chat, contribute to one or do both?

The #TwitterSmarter chat is on Thursdays at 1 p.m. ET, and #SocialROI is on Tuesdays at 6 p.m. ET.

I launched #TwitterSmarter in 2015 as a way to bring people together to talk about Twitter. I have a guest each week for a Q-and-A. We share marketing tips and ideas. It’s been a  great way to meet like-minded people in business.

I launched #SocialROI in January for ManageFlitter, a company that provides a third-party tool to help people manage a Twitter account. I chat with guests and each week for the company.

Hosting Twitter chats is a very rewarding way to be seen as an industry leader. It has helped to grow my Twitter following tremendously.

I highly recommend Twitter chats. Find ones that resonate with you, whether as a hobby or in your industry. If you sense a void, consider starting your own. I teach a course on how to start and run your own chat at