The Facebook Ads King Shares His Top Tips
Q) What services do you offer, how long have you been in business and why did you pick your current industry?
A) I help small businesses build a brand that brings business by using social media strategies and Facebook Ads. I’ve been a branding and marketing strategist for a year. Many people from the entrepreneurial community asked me to teach them how to use social to grow their business. So I decided to start a business doing just that.
When did you start using Facebook Ads?
In 2008 for my first business venture.
Have you you seen improvement in engagement, leads, etc., after using Facebook Ads?
Absolutely! My brand awareness increased dramatically to the point that whenever someone mentions needing insurance or branding, I’m tagged or inboxed at least once a day.
What three tips can you share about using Facebook Ads effectively?
- Go to “war” with a strategy. First, warm up your audience. Don’t approach an attractive stranger at the bar and say, “Nice to meet you. How many kids do you want in the future?” Let them get to know you before you ask for commitment.
- Ask for the sale after you’ve warmed them up. When they’re familiar with you and your brand, make an offer.
- Retarget them with your Facebook pixel. Have you ever been on a website like amazon.com or bestbuy.com and then seen the item you were looking at on Facebook? That’s the power of Facebook retargeting, and you can do the same for your business.
Do you have a social media strategy? If so, how has that helped you?
Absolutely! I make it a habit to post twice a day and engage with my audience. I mix business and lifestyle and follow the 80/20 rule — 80 percent personal and 20 percent business.
Do you consider social media advertising expensive?
It’s as expensive as you make it. You can spend as little as $1 to as much as $1,000 a day. It depends on your marketing goals and profit margins.
What other ways do you use Facebook for marketing? For instance, Facebook Live, Facebook Stories, native video, Facebook Groups, etc.
I’m a huge fan of Facebook Live for building brand awareness and positioning yourself as a subject matter expert. I prefer the weekly show format. It gives your tribe something to look forward to and gives the creator time for content curation.
What advice would you give brands looking to create a Facebook marketing strategy?
Decide who and what you want to be known for. Then decide who your target market is. Now you can craft your brand message and determine what platform to deliver it on. Base your strategy on that.
What do you advise for those looking to expand marketing efforts online overall?
Call me. 😀
Pick one or two social media platforms on which your target market resides and dominate. Too many people try to do it all and get burned out. Master one and supplement it with another.
To learn more, visit https://tristensuttonconsulting.com.