Mobile Video Tip: Become an Expert Before You Can Pay One
Q) What services do you offer, how long have you been in business and why did you choose your industry
A) As strategy manager at Wells Fargo, one of my job descriptions is to present strategies that improve small business customers’ cash flow. The senior leadership team asked me to create a presentation for a low-performing team in the company. After the presentation, the senior vice president of HR “leaned in” and said, “I have no idea why we pay motivational speakers thousands of dollars to motivate our teams when we have you on payroll.”
I leaned back, smiled and said to myself YOU SURE ARE RIGHT, LADY! The next day, I formed KOG & Company
KOG is a people empowerment platform designed to encourage the masses to operate outside of their fears and summon up the unmitigated gall to pursue their purpose and passions in life courageously and recklessly! Hence, my value proposition: curator of dopeness.
I work with corporations, small businesses, universities/colleges, associations and youth organizations to improve performance productivity, develop branding and influential leadership and diversity and inclusion training.
“Unleash Your Dopeness” talks are delivered via Keynote, workshops, seminars, team meetings and conferences.
What prompted you to start shooting your own mobile videos? How did you learn to do it?
Research suggests that the content marketing landscape has changed. Desktops and laptops are out; phones and tablets are in.
I play to my strength as a far better vlogger than blogger. I connect better via video than script. Last February, in “Video Marketing: The Future of Content Marketing,” Forbes reported that 59 percent of company decision makers would rather watch a video than read an article or blog post.
From a visionary standpoint, I know that video is projected to claim more than 80 percent of all web traffic by 2019. Practice now — 2017, 2018 are a dress rehearsal, and 2019 is the Super Bowl. Be ready to deliver!
Become a subject matter expert before you can pay one. A startup business = limited cash flow. Shoot your own video!
I’m still learning! Study how other speakers and influencers are leveraging video to attract customers and convert into sales.
Ask other successful people and implement their feedback.
My best way of learning is doing.
How long were you in business before you started do-it-yourself video marketing?
How has creating videos for your social media channels impacted your business?
Because I was given feedback, I know that my videos allow the decision-maker to connect with me when bidding on projects. I’ve won proposals because they could experience me before signing on the dotted line. Videos provide a test drive.
Do you have a video marketing strategy? If so, how has that helped you?
It’s still in the works — testing which day of the week, how often and what content my audience wants. Vlogging helped me land a gig as a contributing writer for HuffPost
What social media channels — for instance, money, time, engagement, leads — have yielded the best return?
Facebook, hands down. My conversion rate with Facebook ads is 50 percent higher than running ads on Instagram. I’m on those two constantly. I dabble on LinkedIn and will pivot to include it more often because its platform now includes video.
Tell us about KOGspeaks TV and why you started it.
From a speaker standpoint, I created KOGspeaks TV for clients to get to know me, see me in front of the camera and tap into my personality and energy before interacting with me live.
In addition to edited mobile videos you post, you also post often on Facebook Live. Do you see a difference in the level of engagement?
For sure. I’ve concluded that Facebook’s algorithm supports FB Live versus edited uploads. Engagement is almost 30 percent to 40 percent higher.
Any Facebook Live tips to share?
To my speakers: Leverage FB live for an audience in the room with you to create energy and fun before, during or after your speech.
Besides video, what other types of marketing tactics — such as memes, email campaigns, events and landing pages —have you used? Which work best?
Post a lead magnet on the landing page to gain subscribers to email campaigns and newsletters. Livestreaming talks yielded exponential growth in followers.
What’s your advice for someone who wants to start creating mobile videos?
JUST DO IT! There’s plenty of time to work out the kinks and learn algorithms and what works best for your business model and audience. If you never start, you won’t be ready for 2019.
Give yourself time. It’s not going to happen overnight! Give your strategy time to develop.
Set realistic goals. Your first video is not likely to go viral. If folks aren’t liking, it doesn’t mean that your content isn’t impacting them. The lurk is real.