Small-business owners without a big budget may think that producing a marketing video is impossible. However, tools such as the mCAM can boost your “iPhone-ography” skills, turning your smartphone into a semi-professional video camera and putting you in control of your marketing.

Made by Action Life Media, this affordable solution helps you take iPhone video filming capabilities to the next level. Slide your iPhone into the mCAM’s aluminum body, and it instantly becomes a high-tech video camera!

The interchangeable lens system includes wide-angle and macro lenses.

Another accessory in the package is an external microphone that plugs directly into the iPhone’s headphone jack.

The system includes a cold shoe mount that accommodates various video accessories, including lighting or other external microphones. You can also mount the device to a tripod, allowing for steadier shots.

If you want to shoot a video blog, testimonial video or a quick 15-second promo for your social media channels, choose an mCAM. To learn more, visit