Love it or hate it, but it’s that time of year when love abounds and heart-shaped candies fill the aisles. Twice Media is here to help you make your customers fall in love . . . with your brand, of course! Incorporating video into your marketing strategy should never be a chore, just a labor of love.
We’re not love experts. But we know video, how it can help you reach your goals and, more important, reach your customers. Follow these tips to ensure the engagement you’ve been wanting:
Trust that video can deliver on its promise, and your customers will trust you to deliver on yours. In today’s digital marketing landscape, video far outperforms traditional advertisements. We’ve all heard this saying: “People do business with those they know, like and trust.” Video helps you establish a relationship with your customers, so when they’re in the market for your product or service, you’re the first person called.
Show your customers that you sincerely love the relationship you’ve built with them, and watch their love of your brand last forever.
Falling into an “on-again, off-again” relationship with video is easy, but consistency is the only way to obtain results you need. Consistency is about creating a sense that, amid confusion, contradictory feelings, experimentation and changing business goals, you can see things through to the end.
Behaviorally, consistency means checking how your videos are performing and having a sense of commitment to your video marketing strategy. When you’re committed, the relationship can grow into what it’s meant to be.
The more you use video to build trust and remain consistent with your video marketing strategy, the more your customers will engage. You must be transparent and willing to share your story. This is your chance to stand out.
Offer a strong, customer-focused story when creating your video and show people why you’re different, why you care and how you can help solve their problems. You can make an impression in many different ways, but nothing is like seeing and believing.
Remember that people LOVE watching video. They’ll choose it over traditional advertising again and again. Over half a billion people watch video on Facebook every day, YouTube has over 1 billion users — almost one-third of total internet users — and more video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
If you don’t love creating a video strategy for your business, you won’t connect to the customer base that loves video. And, speaking of engagement, remember to like, share and comment on this post!