Welcome to 2018!
Even though Twice Tips spent the end of last month discussing how to prepare for 2018, we’d be remiss if we didn’t mention lessons we learned in 2017.
We hope that these top three and their solutions will help you improve your digital marketing strategy and excel this year:
1) Just because you build it doesn’t mean they will come.
There seems to be a belief that, if you build a website, buy an ad or create a product that should dazzle your potential clients, all your leads will turn into customers and your business problems will be solved. Unfortunately, success won’t be the automatic result of launching a digital marketing strategy.
A good mix of traditional, search and social media is a strong and proven multiplatform strategy. Are you targeting the right audience or just throwing something at the wall and hoping that it sticks?
Solution: Sometimes, we create what WE want rather than what our audience wants. Research trends in your industry. Survey your current clients/customers and leads. Then build something they really need.
2) Take time to align your brand voice with every product you release.
Simon Sinek, marketing consultant and motivational speaker, reminds people to start with “Why” when developing their brands. Defining your brand voice means that you must find a way to stand out in your industry.
Heed Sinek’s advice and ask yourself, “Why does my organization exist? What is the purpose, cause or belief that inspires me to do what I do?” If you forget to inject your brand voice into every single thing you produce, your audience will forget why you stand out from others in your industry.
Solution: After surveying your client base to understand what it needs, and before beginning development, determine whether it aligns with your brand voice. If not, align with your “why” statement and think twice about creating it.
3) A growth mindset will propel you further in business than a fixed mindset.
When you make a mistake, don’t beat yourself up. Learn from it. There is power in a growth mindset. Sometimes, you make a judgment call that doesn’t quite work. What do you do when this happens? How do you handle product launches that fail to sell or services that fail to entice your target audience?
Solution: After a perceived mistake with a business decision, take time to review and examine the data.