This week, we’re interrupting our discussion of using micro-video and multimedia applications to sell, engage, or teach your audience.

Instead, we’re bringing BIG news that will eventually help you upgrade your mobile video capability. We’re talking iPhone 7, folks. If you’ve already heard Apple’s news, you’re probably caught up with that “no headphone jack” business or perhaps worried about losing the new wireless ear buds even before getting them.

Don’t let that distract you. Do pay attention to the powerful photo and video capabilities of this new phone. The evolution from the iPhone 6 camera to those of the iPhone 7 Plus seems extraordinary.

Apple’s iPhone 7 series features dual rear cameras that will take you closer to digital single-lens reflex (DSLR) photography than any previous smartphone.

One camera is a standard wide-angle lens, and the other is a telephoto lens that allows up to 2x optical zoom and 10x digital zoom. The newest iPhone is reportedly also capable of performing better in low-light situations and producing photos with more accurate colors.

The phone’s new display comes retina HD ready, and because a majority of audiences now views content on a mobile device, quality becomes even more important. After cutting through the technical jargon, here’s the awesome bottom line: Everyone with the new phone will have great power in one hand.

With that, however, comes great responsibility. The phone alone won’t help you take great videos and pictures. You must know where to start, and that’s where we help. At Twice Media Productions, we’re very excited about the potential of these devices because they’ll make our mobile video production workshops even more exciting.

We help you or your team learn to shoot professional-looking videos and photos consistently with your mobile device so you can stay relevant online. Increase your visual presence, and you’ll attract more clients.

By the end of the workshop day, you’ll have shot and edited your own two-minute mobile video! To learn more, visit www.twicemediaproductions.com.

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