Last week, we discussed copyright and what types of work are protected under copyright law. We noted that some works are considered fair use. While certain ideas and information are sometimes free to use, what falls under fair use is not always clear. Courts evaluate that by using these criteria:
- Is the work being used for a competitive purpose?
This means to promote a business. It’s much more likely to be considered fair if you’re not using it in a promotional way.
- Is the work being used to teach, criticize, research, review or parody?
If so for one of the above, it’s much more likely to be considered fair use.
- Has the work been transformed?
The more you change and make it your own and are not making money because of that, a court is much more likely to find it fair.
Don’t ever just assume that something is fair because of exceptions to the above. To be certain, consult a copyright lawyer. Heather Kubiak, of the Kubiak Law Firm in Houston, will host our video blog, Twice Tips this month to help you understand copyright.
Tiffany will be distributing free tickets to the MVP Workshop Sept. 17 that will teach how to create more polished and professional videos on your mobile device.