Video testimonials are among your strongest marketing assets. One of the first questions a potential client asks is, “Who else has used your service or product?” That’s followed by “What did they think of it?”
Being able to access these videos quickly is important because of the speed with which business decisions are often made. If a corporate client is deciding between two products, one of them yours, make sure that you can answer questions reliably. If you record and edit videos on your mobile device, you can email them directly to a client on a moment’s notice or include them in your regular email campaigns to nudge customers to purchase.
Shooting these videos yourself is a long-term investment that will keep your budgets low and your quality high. Hiring a professional whenever you need a new client testimonial can be expensive.
Twice Media Productions offers workshops to teach you how to shoot high-quality video on a mobile device, edit it quickly and send it to a decision maker to help win business. To see how we can do this, read this blog post: Shooting Video: DIY vs. Hiring a Pro
If you’re looking for a tool to help manage all email marketing needs, Constant Contact is considered an industry leader, offering helpful marketing tips and powerful ways to leverage email lists and turn them into sales.