To Maximize Impact of Mobile Video, Shoot Vertically
Before this year, we constantly reinforced the need to shoot mobile videos in landscape rather than portrait mode. We begged you to do it for the sake of your viewers. Think for a moment. How often do you hold your phone horizontally? How often vertically?Read more.
Make Customers Fall in Love . . . with Video!
Love it or hate it, but it’s that time of year when love abounds and heart-shaped candies fill the aisles. Twice Media is here to help you make your customers fall in love . . . with your brand, of course! Incorporating video into your marketing strategy should never be a chore, just a labor of love.Read more.
Monetizing AR, VR and 360 Video Content
In the next five to 10 years, virtual reality (VR), augmented reality (AR) and 360-degree video will become a trillion-dollar industry. It’s one thing to create content using these technologies but another to monetize it. Before discussing how to do that, let’s look at differences among them.Read more.
Think Video First — Four Hot Trends for 2018
We’re well into the first month of 2018, and guess what? Video is still king. So you should be thinking about a video-first content strategy that prioritizes video above other content. This is based on growing evidence that people prefer to watch content rather than read it.Read more.
Lessons Learned From 2017 To Help You Dominate This Year
Welcome to 2018! Even though Twice Tips spent the end of last month discussing how to prepare for 2018, we’d be remiss if we didn’t mention lessons we learned in 2017.Read more.
YouTube Hack: Increase Views With Custom Thumbnails, Titles
Did you know that YouTube is the second-largest search engine? The video-sharing site attracts more than 3 billion monthly searches. The site reaches more U.S. searchers ages 18-34 than any cable network, and 25 percent of them watch on a mobile device.Read more.
Prepping for Profits: 3 Marketing Trends to Watch in 2018
With fewer than 50 days left in 2017, you should be well into strategic planning for next year. Here are three marketing trends to help you prepare for a profitable 2018...Read more.
Communicating in Chaos: The Role of Social Media During Hurricane Harvey (Part 2)
Last week, our operations manager, Nyla Spooner, sat down with Bill Tatar, web and social media manager for Cox Media Group, to discuss social media’s role in how individuals, brands and even traditional news outlets communicated during Hurricane Harvey. We explored how social media changed the way we ask for help, the amount of information available to us and ourRead more.
Communicating in Chaos: The Role of Social Media During Hurricane Harvey (Part 1)
As Hurricane Harvey swept through Houston, leaving devastation in it’s path, many brands, individuals, and even traditional news outlets turned to social media for information, support and help. Our Operations Manager Nyla Spooner, who formed a Hurricane Harvey relief and recovery Facebook Group, sat down with Bill Tater, Web and Social Media Manager for Cox Media Group, to have aRead more.
How Brands Should React When Disaster Strikes
As many of you know, our company is headquartered in Houston, Texas. We recently experienced an unprecedented hurricane that devastated the entire city. We’ve banded together to rebuild and have emerged much stronger. Several brands stepped in to offer support to the region. However, other brands were criticized for their responses to the catastrophe.Read more.
Four Video Ideas to Jumpstart Your Holiday Marketing Campaign
We’re already almost halfway into October, and holidays are around the corner. Many brands are known for running holiday-themed ad campaigns, playing holiday tunes in stores or having mega doorbuster sales. For your brand, this is the perfect time to reconnect with customers and engage prospects.Read more.
5 Questions to Ask Customers When Building or Expanding a Brand
Whether launching a company or trying to expand brand awareness by new customers, it’s very important to be in touch with them.Read more.
Don’t Wait to Take the Plunge Into Video Marketing
If you’re the marketer for a large company or perhaps the owner of a small-to-medium business (SMB), you’ve probably considered using video in your marketing strategy. But when is the best time to start?Read more.
5 Ways to Repurpose Your Video Content
Video can be a very powerful marketing medium for many reasons. It’s incredibly engaging, easy to consume and versatile. For the cost of producing just one video, you could turn the same content into five or more different stand-alone videos for your marketing needs.Read more.
5 Mistakes to Avoid When Launching A Global Marketing Campaign
If you’re planning to launch a global marketing campaign, be aware of potential obstacles before spending your money.Read more.
How Careful A/B Testing Can Boost Your Bottom Line
In business, we constantly test ideas, products and hypotheses. So why not apply such tests to your digital content?Read more.
Why a unique value proposition is important: TMP lands contract with Shell Oil Company
If you’re having trouble with your video or mobile marketing strategy, the person to call is Tiffany L. Williams, brand manager and lead trainer for Twice Media Productions, LLC, her full-service video and mobileRead more.