Video is not only an essential way that companies connect with customers but also has become indispensable for internal communications. Millennials in particular prefer less formal learning environments, so it’s counterproductive to put them in a classroom and address them as one large group.

Here are four reasons to use video in your internal communications:

Relating With Executives

At large companies, executives can seem detached from employees. Having them create videos shared with everyone helps them to be more accessible.

Implementing New Protocols

Whether through a merger or just an organic evolution of company policy, updating a large team with correct information can be difficult. This is especially true if you have distributed teams. Video sends a consistent message and keeps everyone on the same page.

Upholding Morale

Video can be used many ways to boost employee morale. An entertaining video involving them usually shows that a job can be fun and relaxed. Even better, include an executive or two on the video to make them seem more than just bosses.

Tracking Metrics

Gathering data about internal communications in a classroom or by email is difficult. A video provides robust metrics that track who is watching, for how long and when they stopped watching. It can determine how effective the communications were.

Video is a great way to connect with younger employees and offer HR insights about which internal messages are most effective. It’s important that a medium or large company consider video to communicate with all its internal constituents.