“It’s not the best content that wins. It’s the best promoted content that wins.”

— Andy Crestodina

“Great content is the best sales tool in the world.”

— Marcus Sheridan

“Content marketing is no longer a numbers game. It’s a game of relevance.”

— Jason Miller

“The easiest way to turn off your community members is to broadcast the same message across multiple channels. Instead, determine the kind of content that interests the members of your community in a way that is useful to them.”

Joe Pulizzi

“Content marketing is a commitment, not a campaign.” — Jon Buscall

“Content marketing is a commitment, not a campaign.”

Jon Buscall

“Your impact is measured not by what you do, but by what happens to other people when you do it.”

— John Jantsch

“When creating content, be the best answer on the internet.”

— Andy Crestodina

“Real content marketing isn’t repurposed advertising, it is making something worth talking about.”

— Seth Godin

Content is the emotional and informational bridge between commerce and consumer.”

Jay Baer

“A good content marketer can empathize with their audience and can therefore understand what topics they should create content on, what tone of voice to use, and what channels to promote the content in.”

Pawan Deshpande

“You need to create ridiculously good content  —  content that is useful, enjoyable and inspired.”

— Ann Handley

“Traditional marketing talks at people. Content marketing talks with them.”

— Doug Kessler

“If you can take your personality and inject it into the message you share, you’ll be one step ahead in the content marketing game.”

Jason Miller

“Our job is not to create content. Our job is to change the world of the people who consume it.”

— Andrea Fryrear

“The essence of strategy is choosing what not to do.”

— Michael Porter

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

— Andrew Davis

“The best marketing doesn’t feel like marketing.”

— Tom Fishburne

“The key ingredient to better content is separating the single from the stream.”

— David Hahn

“Content is anything that adds value to the reader’s life.”

— Avinash Kaushik

“When you feel the need to apologize or explain who you are, it means the voice in your head is telling you the wrong story. Wipe the slate clean. And rewrite it. No fairy tales.”

— Shonda Rhimes

“Good content is not storytelling. It’s telling your story well.”

— Ann Handley

“Content isn’t King; it’s the Kingdom.”

— Lee Odden

“Traditional marketing is telling the world you’re a rock star. Content marketing is showing that you are one.”

— Robert Rose

“Content is fire. Social media is gasoline.” — Jay Baer

“Content is fire. Social media is gasoline.”

— Jay Baer

“Don’t build links. Build relationships.”

— Rand Fishkin

“If you don’t have anything interesting to say as a brand, you’re just a product.”

Spencer Baim

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

— Leo Burnett

“Make the prospect a more informed buyer with content.”

— Robert Simon

“Either write something worth reading or do something worth writing about.”

— Benjamin Franklin

“Create content that reaches your audience’s audience.”

— Ann Handley

“The story is what’s going to get people excited.”

— Blake Mycoskie

“You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.”

— Jon Ball

“Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.”

— Demian Farnworth

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.”

— Jamie Turner

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

— Maya Angelou

“What you do after you create your content is what truly counts.”

— Gary Vaynerchuk

“It’s not that we need more content; we need more relevant content.”

— Jason Miller

“The paradox is the more info you give away, the more people will buy what you have to give.”

— Brian Clark

“Engagement is the best metric to measure content marketing.”

Ninan Chacko

“Don’t be afraid to get creative and experiment with your marketing.”

Mike Volpe

“To ensure your content marketing is effective, create specific, measurable goals that are aligned with your business objectives. Then develop appropriate tactics achieve these goals and metrics to track your results.”

Heidi Cohen

“Treat your content like a product.”

—  Drew Davis

“Content marketing is all about telling a compelling story.”

Joe Pulizzi

“You must market your marketing.”

Jay Baer

“Content marketing is not about creating a ton of mediocre content and pushing it out the door just so that you continuously have something new in front of an audience. It’s about creating content about something your audience cares about that motivates them to take next steps toward doing business with your company. Big difference.”

Ardath Albee

“Content is just…content, unless it’s driving behavior change in your customers and prospects. Then it’s called ‘content marketing.’ ”

— Joe Pulizzi

“More Traffic. More Leads. More Business.”

—  Arnie Kuenn

“There are countless ways to build lists, but trust is what builds relationships.”

—  Hunter Boyle

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”

—  Michael Brenner

“Creating media content is a diverting activity that rarely resembles actual work.”

— David Carr

“If you’re not putting out relevant content in relevant places, you don’t exist.”

— Gary Vaynerchuk

“Marketing is a process, not a decision…and never a magic trick.”

— Jonathan Gebauer

Content is the reason search began in the first place.”

Lee Odden

“Your goal should be to own quality time in your customer’s inbox.”

Drew Davis

Stop thinking about flat websites and get your content out of the domain.”

— Robert Simon

“Content should ask people to do something and reward them for it.”

Lee Odden

“The future of content marketing is in your hands.”

David Hahn

Content: there is no easy button.”

Scott Abel

“We need to stop interrupting what people are interested in and be what people are interested in.”

— Craig Davis

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.”

Joe Chernov

“Behind every tweet, share, and purchase there is a person. Care more about the person and less about the share.” — Shafqat Islam

“Behind every tweet, share, and purchase there is a person. Care more about the person and less about the share.”

— Shafqat Islam

“Marketing use to be about making a myth and telling it. Now it’s about telling the truth and sharing it.”

— Mark Mathieu

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

— David Ogilvy

“If great content is the hero, then banners are the villain.”

— Michael Brenner

“Marketing is too important to be left to the marketing department.”

— David Packard

“Marketers need to adapt a “members first” approach to content.”

David Hahn

“What helps people, helps business.”

— Leo Burnett

“Advertising in the final analysis should be news. If it is not news, it is worthless.”

— Adolph Ochs

“Useful X Enjoyable X Inspired = Innovative Content.”

Ann Handley

“Content is king.”

— Bill Gates

“Market like the year you’re in.”

— Gary Vaynerchuk

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”

— Peter Drucker

“Your brand is not what you sell.”

— Jon Iwata

“Content is king, but distribution is queen and she wears the pants.”

— Jonah Peretti

Attract. Engage. Convert.”

Lee Odden

“Publish everywhere.”

— Robert Simon

“When creating content, be the best answer on the internet.”

— Andy Crestodina

“Content marketing represents the gap between what brands produce and what consumers actually want.”

— Michael Brenner

“Connect with your audience through stories people love.”

— Shafqat Islam

“Create content that satisfies your uber goals and desires.”

Tom Webster

“Content is of great importance, but we must not underestimate the value of style.”

— Maya Angelou

“Be yourself. Everyone else is already taken.”

— Oscar Wilde

“The best way to persuade people is with your ears  —  by listening to them.”

— Dean Rusk

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time. Worry less about sounding professional and worry more about creating remarkable content that other humans can relate to.”

— Ann Handley

“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.”

Jay Acunzo

“Content marketing is like a first date. If all you do is talk about yourself, there won’t be a second date.”

David Beebe

“To stand out from the swell, we must quietly say only what is important. Briefly and with care.”

Brian Solis

“The world has changed. Most content stinks. Attract people through stories they love.”

Michael Brenner

“Technology may change the way we communicate, but the relationship building truths will always stay the same. Stay true to them, in life and in marketing.”

Ekaterina Walter

“Adapt to your customer’s needs. They expect it.”

Scott Abel

“Be specific enough to be believable and universal enough to be relevant.”

Ann Handley

Branded content is created for a company. A content brand is created for a valuable company.”

Drew Davis

“Make the customer the hero of your story.” — Ann Handley

“Make the customer the hero of your story.”

Ann Handley

“Context should be driving all your content.”

Steve Haase

“Good marketers see consumers as complete human beings with all the dimensions real people have.”

Jonah Sachs

“People don’t buy what you do; they buy why you do it.”

Simon Sinek

“A brand is no longer what we tell the consumer it is  —  it is what consumers tell each other it is.”

— Scott Cook

“When you start with what’s at stake for the buyer, you earn the right to their attention.”

Jake Sorofman

“SEO is not something you do anymore. It’s what happens when you do everything else right.”

Chad Pollitt

“As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.”

Larry Weber